REPLY RATE3.43%average reply rate on cold emails[1]TOP CAMPAIGNS10%+reply rate on the best cold email campaigns[1]FIRST EMAIL58%of all replies come from the first email[1]PER SEND0.45% strict countreplies per email sent across 2025 campaigns[2]REP-FREE67%▲ vs 61% in 2025of B2B buyers prefer to buy without a sales rep[3]HUMAN TOUCH75% forecastof B2B buyers will prefer sales led by people over AI by 2030[4]

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